Tuesday 30th March, 2010

How to get people to read your old blog posts

You put a lot of time and effort into blogging in 2002, but by 2003 nobody was reading your post "The Secret to Eternal Life" yet it becomes ever more relevant to your ageing readers. However yesterday's post, "My cat eating" is getting 100 hits per day.

How do you breath life into dying posts?

1. Put a retro post on your front page

Making sure that it's distinct enough from your recent posts, put a post from your archives on your main page and call it something like "A Guest From The Archives." That will make it sound important, even if it wasn't.

2. Include a search facility

Give visitors a way to search your blog using keywords of their choice. The results should favour relevance over recency.

3. Include an archive

That guy you met on holiday in 2004 doesn't want to scroll backwards through six years of history until he finds out what you wrote about your brief romance, so give him a calender or list of months and years and let him home in on the period of interest.

4. Include a category tree

Give your vegetarian ski-jumping friends a way to access your ski-jumping posts without having to search through pages of veal recipes. You can do this by using tags or categories.

Categories:
technology => web 2.0 => blogging => this blog => new features
technology => web 2.0 => blogging => tips
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